Effective Date: May 10, 2024
This Privacy Policy (“Policy”) describes the information collected by or on behalf of Heritage Biologics, LLC (“Heritage Biologics,” “we,” “us,” or “our”) through our website https://heritagebiologics.com/ (“Site”) and how the information is used and shared. If you have questions or concerns about this Policy, please contact us as set forth below.
We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.
Please note that this Policy does not apply to any information that is collected through the Site that constitutes protected health information (“PHI”) as defined by the Health Insurance Portability and Accountability Act of 1996, as amended, and corresponding regulations (collectively, “HIPAA”). PHI is defined under HIPAA to include individually identifiable health information about your past, present or future physical or mental health or condition, the provision of health care to you or the past, present or future payment for such care. It is important to note, however, that HIPAA does not necessarily apply to an entity or person simply because there is health information involved, and HIPAA may not apply to any or all of your transactions or communications with us. Any PHI we do collect is subject to our Notice of Privacy Practices and not this Policy. If you have questions about which policy applies to the information you have submitted, please do not hesitate to contact using the contact information listed below.
Information We Collect
We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”) when you use our Site or otherwise interact with us. The Personal Information we collect falls into three categories: (a) information you provide to us; and (b) information we collect through automated methods when you use our Site.
Personal Information is required to use certain features of the Site. In such circumstances, we may be unable to provide you with our services unless you provide your Personal Information.
Information You Provide to Us
We collect Personal Information that you provide directly to us. If you elect to provide data that personally identifies you such as your name, email address, mailing address, and phone number, or any other similar information, we will collect, use, and share such Personal Information pursuant to this Policy and applicable law. This may occur in the following ways:
The Site. We collect Personal Information that you may submit to us when using our Site and online services.
Communications with Us. If you communicate with us, we will collect any Personal Information that you elect to provide to use during, or as a result of, those communications, such as your phone number, email address, and message content.
Data Automatically Collected
We may use automated technologies to collect Personal Information from your computer system or mobile device when you use certain portions of our Site. This may include the following:
Site Activity. We may collect Personal Information about how you use Site. We may combine this Personal Information automatically collected from you with other Personal Information.
Tracking Technologies. Our Site may use cookies, web beacons, pixel tags and other tracking technologies (collectively "Tracking Technologies"). A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities. Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.
Most browsers automatically accept Tracking Technologies. You can disable this function by changing your browser settings but disabling certain Tracking Technologies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Tracking Technologies. You cannot disable all Tracking Technologies, such as Tracking Technologies that are essential to the functioning of the Site.
The Tracking Technologies on certain portions of our Site may collect information such as:
- IP addresses assigned to the computers and other devices you use;
- your internet service provider;
- device ID number;
- approximate geographic location;
- browser type;
- Site pages visited;
- websites you access before and after visiting the Site, and
- data related to how and when you use the Site.
California's "Do-Not-Track" Requirement. we currently do not honor “do not track” requests.
Video Content. The Site contains videos and embedded content provided by us and other parties, including visible content and/or feeds scripts embedded in the Site’s code. We and such other parties may collect data about how you interact with such content. For example, YouTube may collect usage data on videos embedded on the Site. Even if you do not watch videos, YouTube may still collect certain information about your interactions with our Site if you are signed into your YouTube account or Google account when accessing our Site. YouTube, LLC is owned by Google. Please see Google's Privacy Policy for more information.
How We Use Your Information.
We use Personal Information that we collect for the following purposes:
As Stated or Agreed to at the Point of Collection. We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.
Administration. We use Personal Information for administrative purposes, such as to inform our business strategies, and to understand demographics and user preferences.
Site Management. We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality, to perform statistical and other analyses, and to customize the Site to our users.
Analytics. We use Personal Information for business analytics purposes, including to assess the effectiveness of our services and advertising, and to analyze market trends and consumer demand.
Communications. We may use Personal Information to notify you of new services, products, or programs, to notify you of new features of our Site, to notify you of changes to our terms or this Policy, and for other similar communications.
To Protect Our Rights. We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our services, or to other users of the services. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.
To Create Aggregate Data. We may process Personal Information to create deidentified and aggregated data regarding our Site. We may collect, use, disclose, transfer, and otherwise process such aggregated information that we receive or create for any purposes in our sole discretion, in compliance with applicable laws. We are the sole and exclusive owner of such aggregated information, including if we anonymize or deidentify Personal Information so that it no longer considered Personal Information under applicable laws.
How We Use Data Collected by Tracking Technologies. We use Tracking Technologies to: (i) make our Site function properly; (ii) provide personalized experiences; (iii) tailor our interactions with you; (iv) provide us with valuable data and statistics about the usage and effectiveness of our Site and to help us improve our Site; and (v) help us improve our services.
- Google Analytics. We use Google Analytics to collect and process information about your use of the Site. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site.
To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.
Retention of Personal Information
We will keep Personal Information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by law.
Disclosure of Personal Information
We may disclose Personal Information to the following categories of parties, in compliance with applicable laws:
Employees and Affiliates. We may disclose Personal Information with our employees and affiliates who have a need to know the information for our business purposes.
Third Parties and/or Service Providers. We may disclose Personal Information with service providers that provide services for us. For example, we may disclose Personal Information to vendors to help us host and manage the Site, improve the content and functionality of the Site, perform data analysis and statistical analysis, troubleshoot problems with the Site, and support or provide the security of the Site.
Government Officials / Law Enforcement. We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, Heritage Biologics or any other party.
Professional Advisors. We may disclose Personal Information to our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to Heritage Biologics.
Change in Ownership. In the event Heritage Biologics is the subject of a change of control or in the event the Site change ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide Personal Information as part of the transaction to the subsequent owner(s).
Other. We may disclose Personal Information to third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).
Children's Information.
The Site is not directed at children under 18 years of age. We do not knowingly collect, sell, use, or disclose Personal Information directly from children under 18. If we obtain actual knowledge that any Personal Information we collect has been provided by a child under the age of 18, we will promptly delete that information. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.
Data Security
We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach consistent with applicable law.
You understand that no data transmission over the internet or device can be guaranteed to be 100% secure. While we strive to protect Personal Information, we do not guarantee the security of Personal Information and you provide Personal Information at your own risk.
Social Media
We are active on social media, including Facebook, X (formerly Twitter), LinkedIn, and Instagram (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on Social Media platforms. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those platforms and not by this Policy. We encourage you to review those policies and terms.
The Site may allow you to connect and share data with Social Media platforms. These features may require us to use cookies, plug-ins, and application programming interfaces provided by such Social Media platforms to facilitate those communications and features. The Site may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you access the Site.
Access from Outside the United States
Our Site is solely intended for use within the United States. If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the in other jurisdictions.
Third-Party Websites
The Site may link to websites not controlled by us. We are not responsible for third parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.
Contact Us
If you have questions or concerns regarding this Policy, contact us at:
Heritage Biologics, LLC
Attn: Privacy Officer
255 NW Victoria Drive, Suite B Lee’s Summit, MO 64086
Tel: (816) 875-5101
Toll Free: 1-855-937-7273
Fax: (844) 878-6917